Don’t just write the voice. Be the voice. 🎭
- Yair Rainer
- May 8
- 1 min read
When writing for a brand, you’re not a copywriter - you’re an actor.
Your job? Get into character.
💡 That means studying the brand persona like it’s a script.
What motivates them? How do they talk? Are they the bold rebel or the calm expert?
Before you type a single word, become that persona:
👉 Think how they think
👉 Speak how they speak
👉 React like they would in real situations
It’s not about mimicking tone.
It’s about embodying attitude, rhythm, vocabulary—and knowing what they would never say.
Get method about your messaging.
The more you “live” the voice, the more authentic and consistent your content becomes.
🎬 Lights, camera, clarity.

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