If your audience doesn't feel seen, they won’t stick around

Every message you put out — a landing page, a campaign, even a LinkedIn post — should pass this quick check:

“Would my audience nod and say: ‘Yes, that’s me’?”

When people feel reflected in your words, they connect.

 When they connect, they engage.

 When they engage, you grow.

📌 Speak to them, not just about yourself.