Working with Clients on Content Strategy

🧠 Ask before you assume.

When you're helping a client shape their content strategy, don't jump straight into planning posts and campaigns. Start by asking smart, open-ended questions:

1. Who are you really trying to reach?

2. What does success look like to you?

3. What's one thing your audience should feel after reading your content?

Clients often haven’t thought about these things in detail — and that’s where you shine. Help them find clarity before you get creative.

🎯 Strategy without empathy is just guessing.