Your tone is your handshake in writing
- Yair Rainer
- Apr 7
- 1 min read
Whether you're writing a LinkedIn post, a website headline, or an onboarding email — how you sound is how you're perceived.
✔ Want to sound confident? Use clear, active sentences.
✔ Want to sound approachable? Add a human touch (a question, a smile, a "you").
✔ Want to sound professional? Stay consistent in register — no wild swings between formal and casual.
Tone isn’t decoration — it’s direction.
Choose it like you'd choose your outfit before a big meeting.

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